"Internet penetration levels are growing quickly in our Eastern and Central European markets and the web is becoming an increasingly important marketing tool for our International division. Domain names are at the heart of our online growth strategy and are fundamental to our business. We have had great success using campaign-specific domain names to capture public interest for our Provident brand. We're confident that our online brands are in safe hands with NetNames and that we're always ready to take advantage of any new opportunities or respond to potential threats."

Alison Shield, Digital Media Manager at Provident Financial

NetNames Brand Monitor

Less than 15 years since the birth of the web, online branding is a vital business asset for every major company. But your good name is vulnerable in so many ways – to phishing and brand hijacking, conmen and cybersquatters, disgruntled staff and cynical pornographers.

Opportunists will register domains incorporating your brand name, link to your site in devious ways, claim ties with your company or divert your customers to porn sites or direct competitors. Grumbling or careless employees will accidentally expose personal or company secrets or email addresses in blogs, mail archives and social networking sites. Criminals will probe and copy, steal and cheat, harming your reputation, your customers and your business.

The Brand Monitor service from NetNames gives you real protection against all these threats.

Using advanced artificial intelligence technology developed and patented by NetNames sister company, Envisional, it watches the web like a hawk, 24 hours a day, 365 days a year, to keep your brands safe. It clambers and crawls under the bonnet of the Internet to find out who is setting up deep links to the inner pages of your site, who has “borrowed" images from your pages and who is trying to use your name in association with gambling or pornography pages.

Click here to download the NetNames Brand Monitor brochure, or call us today for further details.